Maybe, depending on what you’re looking for. If you need help with a variety of tasks (as many growth-oriented midmarket companies do), from design to writing to campaign management, in addition to overarching content strategy, one person won’t be able to do everything. If you value experience, you’ll be much better off, in the long run, going with an agency rather than contracting with multiple specialists. You also don’t need to worry about benefits, training or retention with an agency, versus an employee.

Yes, you could. In some cases, that might be an effective strategy that supports growth. However, with freelancers, their own interests are paramount. Our team shares our common culture and values, which emphasizes customer-centricity and focus on ROI.

That person won’t have as much experience in the US market, including sector and regional differences. Plus, our experience has shown that a marketer based at the company headquarters typically prioritizes that region over all others. Many companies that select this strategy discover that a year (or more) has gone by without results.

Nope. We primarily work with B2B companies that are looking to boost their US market growth or enter the US for the first time. However, being experts in the US market, we also have a proven track record partnering with American companies looking to further grow here or expand into new markets overseas. 

Just as if you were hiring an employee, you want to be sure that the fit is right with your company culture. Also, when vetting agencies, make sure they have experience in your industry, with a demonstrable track record of success in growth strategies.

A full-time employee typically has a lower average hourly cost, though these are offset somewhat by cost-to-company elements like benefits, professional development, social contribution, unemployment insurance, etc. 

You can’t improve what you can’t measure. We will start your engagement with a foundation phase, where we set together goals and KPIs, along with a standard process for measuring, improving and reporting results.

We’re glad you asked! We have been working with some of our customers for several years. Here’s what they have to say. 

We don’t offer standalone web design services or project-based design. But we do offer strategy and execution to improve your website, including website design, messaging and overall brand strategy. We offer web development through our partner network.

Our Google Ads expert is best-in-class, with 10 years of experience generating 6 figure revenues for clients. We have found Google Ads to be a great complement to an ongoing content marketing strategy.

Not directly through our internal team but we work with partners as needed for translation and localization.

Absolutely. We understand that effective marketing communications campaigns require a well-formulated strategy, understanding of the market landscape and a grasp of your unique differentiation. We will start your engagement with a detailed foundation-setting workshop to see where you stand, so we can map the most effective marketing communication strategy.

It serves to clarify the company's positioning internally, by aligning everyone from the CEO to the latest new hire. It also clarifies the company positioning externally, creating consistent messaging across platforms and creating a brand identity that consumers recognize and trust. You can read more about our brand positioning here.

We are very transparent about our pricing, which is competitive, but we don’t want to be a low-cost leader because our clients value the quality we deliver. See our suggested pricing tiers here.

We’ll need a bit more of your involvement in the early stages of our partnership as we understand what makes you unique and create a content strategy. Once we have approval on the strategy, we create and execute, regularly, checking in with you to go over results or suggest improvements.

We work with midmarket-sized, business-to-business companies that value the power of effective content strategies to build trust and support growth in the US market or expand into new countries overseas. Our clients hail from a variety of sectors, including manufacturing, industrial products, professional services, human resources, technology and staffing. Click here to see the list of industries we serve.

We have a combined 70 years of experience in traditional and digital marketing, branding and communications.

You bet we do! Subsidiaries of companies based outside of the US are a great fit for us, because the subsidiary often has key functions based in the US (leadership, operations, sales) but lacks a US marketing professional or team. We can handle the marketing strategy and content creation end-to-end, freeing up the subsidiary’s US leadership team to focus on business growth.

We excel in two key areas. First, we understand the challenges of overseas-based B2B companies looking to enter into or grow in the US market, and we deliver effective end-to-end marketing strategy and content that supports expansion across borders. Second, we make engaging content and campaigns that will help you become noticed in the world’s most important markets. Content is in our DNA, and we’ll guide you in creating effective strategies and campaigns that will resonate with your target customers.